Design – Manufacturing – Industrialisation

Design plays a crucial role in manufacturing, and manufacturing forms the cornerstone of industrialisation. The SABS Design Institute is actively elevating design in this country to a place where it would be reckoned as an essential step in the manufacturing process.

The Importance of History

With the visit of ico-D to the Design Institute, I have pondered the issue of history. The Design Institute has a long relationship with ico-D, in its former guise as Icograda – a relationship that spans many decades. The other reason I have been offering mind space to the concept of history is because this year the Design Institute will be 50 years old.

Beware of Getting Married to Your Product Idea

In an article that appeared in the Entrepreneurship magazine late last year, I made the statement that designers, entrepreneurs and innovators should beware of getting married to their product ideas. What do I mean by that?

Over its history of more than 40 years, the Design Institute has seen its fair share of entrepreneurs who failed because they got married to their product ideas and could not let go, once they did not prove viable.

“The Design Institute continues to contribute to the development of enterprises by facilitating the application of design innovation approaches to a range of socio-economic challenges.”




William Joshua – ESO

industrial lead-acid battery optimizer that optimizes and improves the short-medium term performance of lead-acid batteries.

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